Tenders often play a big role for small businesses. They open the door for lesser-known SMEs to secure big contracts with local government organisations and larger companies, but they are highly competitive.
That’s why you need to make sure you approach tenders with a strategic focus and clear structure. Follow our tips to help you stand out against other tender submitters:
Tip One: Choose Carefully
When it comes to competitive tendering you need to consider your business and the skill set you have. Does your company reach the minimum requirements for the opportunity?
Always play to win but prepare to fail. If your business capacity doesn’t meet the requirements, don’t waste time and resources submitting a tender that won’t be successful.
Tip Two: Answer All The Questions As Fully As Possible
Make sure to answer all questions provided, give substance to your answers and provide evidence and credibility where possible. However, word-limits are there for a reason, aim to reach it and not exceed it.
If you are unable to answer a question, explain why and then provide an alternative answer. Don’t be afraid to ask the buyer questions, it shows initiative not ignorance!
Tip Three: Be A Show-Off
Now is not the time for modesty! To stand out against competitors, you need to show off your best assets, what are your USP’s? What makes your company different?
Draw samples from your portfolio of work that are similar to the tender requirements and explain why they were successful.
Tip Four: Don’t Forget To Proofread!
We cannot stress this enough! There’s nothing more off-putting to a potential buyer than a random spelling or grammatical mistake.
Tip five: Check The Sending Requirements And Send It Properly
It’s important to make sure you’re submitting your proposal within the deadline requirement; late entries are often an instant fail. Punctuality is key!
Tip six: Ask For Feedback After Submission
It’s always good practice to ask for a receipt of submission too, as it can help indicate a good time to request feedback.
Don’t take failures to heart, ask for the feedback and learn from it to improve your chances in future bids.
Need A Hand Writing Your Tender?
Attend one of our Enterprise Action seminars to help you structure successful, winning bids. Please note our bid writing seminars are for businesses registered on the SPEED & Enterprise Action programmes.
Click here to take our eligibility checker to become a member of the Enterprise Action project or if you are already a member, click here to register for one of our bid writing seminars.