If you’re a small business owner and you are fairly new to using social media from a business point of view, it can be tricky working out what type of social media content to use.
How often should you be posting? What content is going to engage your target market? You can waste a lot of time thinking about this too much.
If you’re stuck, a great place to start is the 5:3:2 rule for social media. It’s a basic guide to help give you some ideas and keep the momentum.
The 5:3:2 rule suggests that every 10 posts should be broken down as follows to keep variation and an engaged audience:
5 Posts Curated Content from Other Sources
This means drawing on blogs you follow or news sources you like and finding content that is relevant to your target audience. For example, a Marketing company might utilise content from MarketingWeek.com or an Accounting company might use AccountingWeb.com.
There are plenty of free tools to help you quickly create content for your social media channels such as Feedly or The Tweeted Times. You can also set up Google keyword alerts, which come into your inbox each day.
3 Posts Should Be Your Own Content
The content you create should be relevant to your audience and not completely sales driven. It’s important these posts are engaging and that your target audience can see the value in them.
This type of content could include your own blogs, infographics, eBooks or videos. Don’t forget to use visual media where possible – according to Buffer, posts with images receive around 150% more shares than posts without images.
2 Posts Should Be Personal
Personal content will help to humanise your brand. As long as it is sensible to do so in the context of your business, posting fun pictures of the team or behind the scenes can help to show off your personality and humour.
You may have noticed that each of these post types all have one thing in common: they’re all focused on engaging your target market, not on just selling your business.
It’s integral that your social posts don’t just talk about your business and its products all day, every day. It will just put people off your brand if you do this. It’s all about finding a balance.
Give the 5:3:2 rule a go on your social channels and let us know how you get on!
If you’re interested in learning more ways you can market your business, head over to our Eventbrite page to attend one of our free marketing workshops.