Struggling with your social media? Don’t think you can afford a marketing professional at this early stage in your business? Thinking of running your own social media in-house?
If you’re planning to or are running your own social media channels, here’s our top 5 social media mistakes to avoid for social media success:
Posting too often or not enough on social media can be more detrimental than helpful.
If you don’t have time to keep posting, an inactive account can often signify a business that’s no longer in business (even if it still is!) in a world that’s digitally driven. You won’t build a connection with your audience or build a strong following if you are posting inconsistently.
On the other hand, if you post too often it’s likely you will see a lower level of engagement per post and there’s a chance you may annoy your followers.
Think quality, not quantity. We recommend you post once a day to start with.
Social media platforms offer the perfect opportunity to bring your brand to life and engage in two-way conversations with your target market. Don’t make the mistake of solely regurgitating other people’s content, put some of the company’s personal touch in your posts. Where appropriate, show a bit of personality and the ‘behind the scenes’ of your company.
If all of your posts are sales-driven people aren’t going to be interested in following your social media account. Let’s be honest, would you want to follow a business if all they did was try to sell you their products and/or services?
Expecting Instant Results
It’s a common misconception made by business owners that the second they start using social media, they will instantly see the results and have a flood of enquiries. The reality is that it takes a while to build up an engaged audience and following.
You may be one for avoiding confrontation in the offline world but never ignore public customer complaints online. Not only does it disappoint a customer, it looks like apathy for customer concern.
On many public platforms, including Facebook and Google My Business, you can’t delete reviews so it’s crucial that you address them head-on. Take the time to respond to each complaint publically and personally, but always take the discussion offline as soon as possible.
Thinking of starting a business in the Black Country, Shropshire or Herefordshire and need a helping hand?
Click here to take our eligibility checker and find out if you could benefit from free business support from the Enterprise Action project. We run a number of free workshops that can support your business including social media seminars.